Our book sale is surpassing all expectations. $1,000 a day in sales from retail space which is not costing anything and in a mall where half retail space is closed due to major refurbishment and where the entrance next to our business is an obstacle course due to external works. For us, the book sale we are running is saving Father’s Day.
What is driving this sale is the brochures. They are generating more calls and foot traffic than almost any other recent promotion. Brilliant!