We are trying something new with the magazine display at the front of our shop by including a column of health magazines between Australian Women’s Weekly and New Idea.
We already do this in our main magazine display with great success – see my earlier post about how this approach has helped us find amazing sales for a gardening magazine.
Note – the photo shows the magazines on a movable stand which we push to our lease line in front of our main lottery counter.
We will create a column like this every couple of weeks – to demonstrate the depth of our range for people who buy on impulse from the front of the newsasgency. Our health theme this week will become, maybe, family history, next time.
It’s important that newsagents use the high selling titles to drive impulse purchases of less popular titles. The key is to tell a story – such as the column of health titles. If we had a mixture of categories covered the column would not work.
As with everything we do like this, we will measure the results and change the approach if there is no traction within a few days.