Mag Forum is a great resource for anyone wanting to find out more about the magazine market in the UK. Given the influence of UK titles on the Australian marketplace – OK!, Zoo to name two recent titles, the reported arrival soon of a local edition of Nuts and the many imports: Heat, Chat, Pick Me Up and Look, researching the UK market can provide some interesting pointers to local trends.
Since newsagents are magazine specialists – by virtue of the considerable range we carry in each of our 4,000+ locations – we owe it to ourselves to be across overseas trends.
On the one hand today I have posted links here about bad news regarding magazines and their closure. Then this post with links to reports of categories with growth.
To me, it’s about engagement. The more newsagents engage with the category and become demanding of their distributors the more successful they will become in the category.