The Age is running it’s Bid 2 Buy promotion again today. The only link I can see from this promotion for the newspaper is as a pitch against eBay, to demonstrate relevance of the newspaper brand in an online context.
Rather than sporadic playing with the Bid 2 Buy concept to connect with the online classifieds space, I would have thought that Fairfax newspapers would gain more benefit from bringing the Trade Me brand to Australia – connected with its print mastheads.
Well done The Age!