ACP Magazines has a fantastic prize on offer if you subscribe to any of six magazines in the lead up to Father’s Day at magshop. The choice of titles – Wheels, Money, The Bulletin, Wine, PC User and Inside Cricket – is excellent.
Research must indicate to ACP that this promotion will help boost sales, otherwise they would not invest in the promotion through online and print activity.
I wish I could offer the prize for the same commitment in my shop. With putaways so well managed from a technology perspective including the ability to handle a one year commitment and provide ACP transparency of this, the prize would be sure to boost my sales – plus regular putaway collection visit – and boost sales of ACP titles. The technology can even provide ACP with details of when the customer collected the putaway if the newsagent and ACP want to share such data.
Practical promotions such as this for Father’s Day would work in a newsagency. Newsagents would embrace it since it extends the Father’s Day offer beyond the traditional cards and candy offer – this is why we created our own Father’s Day pitch earlier this week.
Putaways are unique to newsagencies and loved by most of our customers. I’d like ACP to work with us to leverage putaways to their advantage. While newsagents can create their own offer, having a $64,000 car as a prize would help.
Working with newsagents on these promotions and not just online through magshop would certainly boost sales of ACP Magazines and deliver a great win win.