A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Late Father’s Day pitch from Tattersalls

dad_scratch.jpgTattersalls has come late to market with a Father’s Day pitch – that customers buy six in a row of their $5 scratchies and if none win then you get another six free. The key is to get customers to keep the six together which is easier said than done. Also, they have to hand them back to the outlet where purchased – challenging when the tickets are being given as a gift. I bet there is an understanding already of how many non winning sets of six will not be handed back.

While we will do what Tattersalls requires, I am not a fan of this promotion. We are many other products available in-store for Father’s Day and they have been out and promoted for at least two weeks. This scratch ticket offer feels late in the game and rushed.

0 likes
Lotteries

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image