This is another magazine which arrived yesterday which concerns me. Tokion is a good title, I like it. Sales are up and down. Since we received only one copy it is hard to see if we can sell more. However, given some issued don;t sell, I am loath to ask for another copy or two. This is the conundrum of the magazine supply model. I’d like ti drive sales but then wonder about the cost to the business of carrying more copied of fringe titles like this one.
I know it sounds like I am having a bet each way on Tokion. Maybe I am. Fringe magazines, those where we receive one copy an issue, are a huge challenge for newsagents. I like the point of difference they offer yet I am not prepared to invest more cash – this is something distributors and publishers should do to grow their sales.