The ACP Magazines Connections conference in Sydney today was a good event – the half day I was there fore at least. Ben (Manager newsXpress Forest Hill) and I left early to work on a forthcoming store opening. The morning session was good because we heard more about the changed filtering through Network Services – this is a business working hard to reinvent itself from the inside out. We also heard about the commitment of ACP Magazines to newsagencies. The data presented showed the strength of Connections newsagents compared to non Connections newsagents. The graph reminded me of the strong getting stronger and the weak … While there are strong newsagents not in Connections, judging by the numbers more prefer the discipline of the Connections offer.
What I like about Connections is that if we do nothing else but follow their weekly promotion calendar then we will grow our newsagency. The commitment from ACP helps pull focus newsagents might otherwise spend on other publishers.
The best sight of the day – the t-shirt worn by Jeanine Chatfield from First Inland City News, I love mags – great message plain and simple!