We are excited about this stand we have created to promote magazines as an ideal gift for Father’s Day.
We have put spare point of sale material for Father’s Day to good use to frame a the magazine offer and thereby visually connect it with our greeting card offer. We have placed this display on the dance floor between the counter, greeting cards and our main newspaper stand.
On the stand, we pitch magazines which we feel are appropriate as a gift for Dad. By covering fishing, sports and cars we’re hitting the categories of most interest. If we have more space we could have added health, cooking and some more sports titles.
Choosing the title mix was difficult. We will adjust the titles on display as new issues arrive. We are also tracking what sells off the stand and sales results will guide finessing the mix.
We created the stand because we felt it is important for newsagents to demonstrate that a traditional category such as magazines works with a season like Father’s Day. How many dad’s so you know who lust after, for example, Top Gear magazine but don’t buy it – what an ideal Father’s Day gift!
The stand also helps our team make gift giving suggestions to customers.
I can only give 9 out of 10 for the display. You lose a point for the missing apostrophe!
Top Gear is a great magazine but here in the ACT I have to continually hunt all the place for it as no newsagent ever seems to be able to get a consistent supply.
Aub, any newsagent can organise a special order for you of Top gear. Mark PS. The apostrophe is optional.
Great idea! Love the creativity of it! Retail Event selling is grand for this sort of thing. We own Magazine Yellow Pages, a consumer catalog of magazines. Let us know if we can ever help in any way. Thanks.