Usually by part 2 of a partwork publication interest wanes. Not so from what we are seeing for part 2 of The Art of Knitting. I’d say this could well be the partwork of the year – although there is a movie musicals partwork coming in October which could do better. From what I have seen, The Art of Knitting is appealing to a broad demographic. I know that the success of part 1 has caught the importers by surprise – hence the delays in getting extra stock to newsagents.
Same here. Customers have been unusually responsive to the product. Supplies of part 2 were dramatically underestimated though; the problem still eats away at the category.
I am not even going to try and make another excuse for the publisher. I am getting sick of receiving 20-30 copies of a new partworks, promote it, prominately display it; only to recieve 3 copies on edition 2. Bissett Publications could not care less about retention of sales within newsagencies; they are more concerned with getting the subscription business from repeat editions. They can deny this all they want, but it is a fact!
Vaughan
Beechworth Newsagency