In the first ten on-sale days of the 2006/07 Australia’s Open Gardens on sale period we sold 1 copy. This year, over the same period, we have sold 10 copies. Last year we located the title in the gardening section. This year, we located it next to the Australian Women’s Weekly. I did this because even though sales of AWW are flat, it attracts many browsers. Also, my view is that both titles appeal to the same demographic. Sales suggest that is true for my newsagency.
While we are bend some rules with what we display next to AWW and our women’s weeklies such as New Idea and Woman’s Day, the resulting sales make the effort worthwhile.
We plan to leave Australia’s Open Gardens next to AWW for another week. Our goal is to sell out!