Sales of The Bulletin this week may offer an indication of the popularity of Maxine McKew, the Labor candidate for the Prime Minister’s seat of Bennelong. In my newsagency we will sell out. This is rare for The Bulletin.
While our base is low, selling out is a surprise – it demonstrates that there is interest in the Bennelong contest. The news coverage of the Bennelong battle would be helping too.
Covers are critical to sales of The Bulletin. It is not a destination purchase in many newsagencies. We certainly take the opportunity to display the full cover and not just the masthead.