It fascinates me that UBD and Melways publish their new street directories at Father’s Day time each year. What does this say about the male refusal to ask directions? Hmmm.
While sales may guide the timing, I am certain some fathers would appreciate a less predictable gift. That aside, we have placed our UBD stack on the dance floor near the newspaper stand. Our Melways will be placed next to them when they arrive today. We know that if we do not move this stock in the next three weeks the next opportunity in Christmas.
The challenge, of course, is that every retailer under the sun will have the new editions of UBD and Melways. Newsasgents need to be corporate and bold in their approach to win the business.
Mark,
Would you percieve that the sale of UBDs been hit significantly since the popularity of GPS has risen?
Jarryd I had not thought of this but I’d have to agree. We have 100 of UBD and Melways. Oops, maybe.
Also think Whereis, which I use if I going somewhere I have not been before.