Drift Battle is sent to newsagents as a one-shot. That is, recycled product with no apparent history and no apparent future. A few weeks ago we received a stack of these, each looking different but sold as the one product. In the bags are old copies on the magazine. On these old copies are their old price labels. This confuses customer. Including our price label, we have four price points showing to customers!
These recycled Drift Battle packs take our magazine offering down market – many of the copies in my shop are not of merchantable quality.
This product ought to have failed a quality assurance inspection and therefore have never been sent to newsagents. I have decided to early return all stock because it does not meet our standards.