We have launched a new customer newsletter this month.
Produced in house using Microsoft Word and with a local feel, we have placed copies in an acrylic stand near the entrance to the shop to act as a silent marketer. This newsletter is designed for our retail traffic and with our specific demographic in mind. We are backing it up with content on our in-store plasma display.
While we have some playing to do with the layout, we’re happy with this first cut of our newsletter. We wanted to stay away from it looking to slick lest it become another polished corporate pitch document. We selected Better Homes and Gardens and Australian Women’s Weekly for focus because we like them and not because of a publisher deal – as would be the case in a more corporate newsletter.
Even though this is a monthly newsletter, we plan to freshen the content mid month.
We have been producing a newsletter link this for five months now for our Sophie Randall business – it is the only marketing undertaken for that new business. What has surprised us is the number of customers coming into the shop with the newsletter to ask about a specific product.