We are responding to the considerable press coverage being given to the housing affordability issue by creating this column of magazines next to our usual placement for The Bulletin, Time, Newsweek and The Monthly.
We are creating a special header to draw attention to the relevance of Money, Your Mortgage, Property Investor and Australian Property to the issue of housing affordability.
In a week or so, when we have the space, we plan on duplicating this display next to our newspaper stand – in an effort to demonstrate the range and relevance of magazines connected with such a topical issue.
While we are not expecting a huge sales kick from this work, we see small steps like this as essential to underscoring the breadth of range of magazines in our newsagency. It is not enough to have the range on the shelves and hope that customers will delve deep into the shop and browse.
By focusing on housing affordability we are connecting with a current and personally relevant issue. The same approach worked when we focused on healthy eating and living a few months back.
Mark I have been following your blog for awhile. As a retail consultant and trainer, I must tell you that the last thing you need is a retail consultant and a trainer. (I could just tell people to go and copy what you do, but then I’d go broke.)
I blog here
http://www.retailblogs.com.au/Retail$mart/default.aspx
and here
http://drcontrarian.blogspot.com/