I am not a fan of spinners as they impact sight lines and generally clutter the store. They can also cause customers to trip over.
This spinner from Avery is different: it is lower in profile, well anchored and quite attractive. It connects our business with the respected Avery brand and I like that. Brands are important in newsagencies.
The product mix is, overall, new for us and to present it in this more corporate way than one would usually see in a newsagency is welcome.
We have introduced the spinner and its unique product in a high traffic area before moving it to its planned home near our range of ink and toner.
During school holidays we are likely to bring the spinner out as part of our activity offering – the t-shirt printing kit would especially appeal to holiday time.