I’ve written here before about the frustration of some magazine freebies which are poorly stuck on covers and do more harm than good – the Boost Bar with Alpha ladst month was like this, falling off everywhere.
The free Bueno chocolate being given away this week with New Idea and Famous in some newsagencies is a well executed offer.
By providing the chocolate separate to the magazines makes for neater shelves. It also allows us to get the thanks when we give the customers the chocolate bar – this is a nice bonus.
Handing the chocolate personally certainly adds value to the gift and provides an opportunity for the customer to connect the gift more with the newsagency than if it were just stuck on. Everyone likes to feel special and this promotion works in with that.