New Idea is strong this week in stores I have seen thanks to its Diana series. The same is true of the Australian Women’s Weekly with its stunning Diana souvenir – I’d be surprised if it is not a sell out.
The extra traffic generated as a result is providing us with an opportunity to push the magazine club card and remind customers of our exclusive loyalty proposition.
We recieved our supply of Australian Womans Weekly today, but no sign of Diana. I guess we will have to wait a month. It is truely fascinating that after nearly 10 year since her tradgic death that there is still a hunger for these titles.
Steve, The interest in Diana is amazing. Right now we have at least six titles which feature her and I am sure more are on the way. Mark