Pacific magazines has a good promotion running this week supporting Famous and New Idea with the free Bueno chocolate. The chocolate promotion provides an opportunity to push New Idea sales and pull Famous along too.
We’re promoting the titles at the front of the newsagency (see photo) as well as in the body of the shop.
What really excites me about New Idea this week is the start of a six part series on Diana. We are taking to opportunity to promote putaways – so our customers are not disappointed.
The weekly magazine space is noisy and anything to lock customers in for more than a weekly fix has to be good.