While newspaper professionals in the US debate whether to include advertisements on the front page, the advertising department at The Age demonstrates, again, its dominance over design and editorial with a bold post it note type ad stuck over the masthead for the Mt Buller ski resort. Customers hate these ads. They increase trash and the damage the product when ripped off.
This type of advertising hasn’t hit the UK, yet. Although this weeekend The Independent inserted a paperback book in both the Saturday and Sunday editions, guides to playing bridge & Poker and chess & backgammon.
Some what chucky for home delivery.
Nah, I don’t care about those sorts of ads. They are effective and interesting… But I haven’t bought The Age for …. ages…. so it isn’t the ad that’s the problem, it’s getting me to buy the paper in the first place!
For once, they didn’t waste their stickers on SEQ freight copies today.