A blog on issues affecting Australia's newsagents, media and small business generally. More ...

A Perfect Storm

If you believe that newspapers have a bright future then you will not want to read A Perfect Storm, and excellent blog post by Mark Potts at his Recovering Journalist Blog.

We are insulated in Australia in terms of newspaper sales. Strong state based titles with good home delivery penetration mean we do not see the numbers publishers in the US and seeing regularly now. To be concerned about the future of print newspapers is not to criticise the product but, rather, to acknowledge that new technology will impact on how and where we consumer news and information. Potts has posts some good suggestions.

What frustrates me is that every newspaper publisher executive I have heard talking with Australian small business newsagents say it is business as usual, keep investing, we are your partner. Well, the reality is that what is happening in the US will happen here, not tomorrow but it will happen. This is why Australian publishers are investing hundreds of millions of dollars in online businesses.

0 likes
Media disruption

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image