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Selling newspapers at Melbourne railway stations

Is one of Melbourne’s two newspapers about to engage major railway station based marketing initiative? A check of this ad posted yesterday afternoon at at seek.com.au suggests so.

We are currently on the hunt for new team members to assist one of our largest clients with their new customer program.

Work will be located at outer metropolitan train stations from 5.30am to 8.30am Monday to Friday. Acting as an ambassador for this iconic Melbourne media product, you will act as a contact point for commuters to purchase their daily news hit!

If you are looking for a role that has it all- working in the great outdoors, being a COMPLETE hero as you ensure the public get their favourite media product and finishing work just in time to watch everyone else start then apply now!

Work locations include: Bayswater, Berwick, Cranbourne, Hallam, Broadmeadows, Oak Park, Preston, Regent, Carnegie, Hughesdale, Albion, St Albans, Mooroolbark & Mt Waverley.

$20.00 per hour + available incentives to reward hard work and loyalty.

If this is for a newspaper why are they hiring and not the local newsagent?

When I first read the ad I wondered if it was to distribute MX (the free daily newspaper) in a morning edition. But the ad text makes it clear this is about selling something.

If my suspicions are right and this is for a newspaper publisher sales initiative then I’d be interested to understand where newsagents fit in the model and whether there has been consultation.

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Newspaper marketing

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  1. Ash Long

    The Herald Sun have been publishing transparent advertisements in their job sections for some time seeking newspaper sellers. For many years newsagents drove the initiative of railway station kiosks – and many did quite well. Newsagents may well have only themselves to blame if they don’t seize the initiative of selling newspapers beyond their own premises.

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