Blanket is a new magazine in the Art and Design category. It comes out of Brisbane. What is most interesting about Blanket is that it is an online only publication.
With sales of print magazines in the same category flat or falling, an online model makes sense. Given the online focus and target demographic, it is appropriate that Blanket has a MySpace page.
Newsagents need to see that the magazine space is changing, Blanket is proof of that ever if it a special interest title. The best place for newsagents to respond to magazine changes is in our in-store fixturing – less but better designed space should help us boost sales from fewer titles.
Watch Blanket and the other online only models launching regularly.