The situation with T3 magazine is frustrating: the two editions pull focus from each other on the shelves in a segment of the magazine space which is already challenged. I would prefer to see one edition closed down – not just in my newsagency but across the network.
I have seen enough data to form the view that newsagents are not winning by having two titles. The problem is that with each from a different distributor there is no perspective at the supply end.
I figure that by blogging about this those responsible for T3 will at least look at their situation. Sometimes I find that blogging achieves more than dealing direct with a supplier.
And while you are at it see if you can get them to change their cover policy of always showing a bimbo. You might be surprised how many of us potential cutomers who love gizmos and gadgets refuse to buy that magazine because of those tawdry covers.
Aub, you are right. We hear this comment often. What gadgets have to do with breasts is beyond me. It says the people behind the magazine don’t trust their content for it to stand on its own. Mark