We have lottery jackpots across all games in Victoria at present including the Wednesday game: OzLotto $8 million; Wednesday Tattslotto $2.1 million; Powerball $20 million; Saturday Tattslotto $21 million. Given past success we are running a joint game syndicate based on Powerball and Saturday. This allows promoting a $41 million first division pool. No matter how we mix then, syndicates sell well as punters appear to be happy to have more chance even if their piece of the pie is smaller.
Jarryd Moore makes an interesting comment about this at his blog, asking whether going too early with a jackpot hurts sales. Our experience is that it does in the short term but once you have built a good pool of syndicate customers it does not hurt. As for regular over th counter sales, we have not compared the impact.
UPDATE: We sold eight shares in 24 hours. Today we will add another syndicate.
I very much like the idea of prmoting a larger consolidated first division prize. Unfortunatly our demographic is difficult to sell syndicates to. Even with constant direct upselling, they are not a huge thing here.
Graeme mentioned at my blog that he offers customers “packs” for a combined $50m week. I like the idea because it comes across as a more value for money proposition, even if it isnt.
It is difficult to compare regular sales with so many variables having to be taken into account. I wonder is the state lottries have any data on the matter?