A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting outside the shop

Apparently a My Business magazine ad playing on Australian Newsagent Satellite Radio yesterday promoted the title as being available in newsagencies as well as by subscription. This would be like the CSI producer running an ad on Channel 9 saying it is available for download elsewhere. My Business would do well to revisit their ad copy for in-newsagency ads.

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