Ben Kay has come up with an excellent promotion in support of Diabetes Week at my newsagency.
Ben, the manager of the newsagency, has brought together a range of titles including the excellent Diabetic Living from the Better Homes and Gardens team at Pacific magazines and Annette Sym’s Symply Too Good cookbooks to create this excellent display.
In the middle of the display Ben has placed information sheets takes from the Diabetes Australia website.
It is this kind of local marketing which newsagents can use to better connect with customers and to demonstrate to publishers their relevance.
Diabetes does not attract the glamour and glossy marketing support of, say, breast cancer at Mother’s Day yet it affects so many. What Ben has done in our shop reflects well on the cause.
A great concept. We get quiet a few people asking for diabetic magazines, so i may steal the idea.
Further to the raising awareness of the cause, the promotion has the ability to attract new regular readers of this niche magazine category. The promotion places your store as a ‘destination’ for those readers to purchase the product.