Responding to my post yesterday, the Editor of Fisherman & Boatowner takes a swipe at NDD, the distributor of his title. Here is a selection of the comments from his rant:
It is NOT the newsagents that are the problem – but I have to be careful how I word editorial about these matters.
We’ve had this argument about supply / sales / corrections over and over again with NDD for the last 15 years, and we’ve been getting increasingly angry at every meeting.
We’re all going broke because of this distributor problem . . . kid you not. We’re right on the edge now.
I also remember having a ‘crisis’ conference with Gotch’s 1980’s man, Peter Bissett when our sales fell below 75% . . . . (God ‘elp me, I wish . . .) Today we’re luck to average 25% . . . But why hasn’t NDD worked this out? We’d pay them an over-riding per mag fee just to look after the administration . . there has to be a way forward.
Newsagents say there is a problem with the distribution model for this title coming from NDD. The Editor agrees. I am guessing that as with all similar complaints NDD will have excuses as to why the problem with Fisherman & Boatowner is not their problem.
NDD was the best for years at IT and especially the IT connection with newsagents. It is apparent that the data flowing from this compliance is falling out of the pipe somewhere within NDD and that their scale out is not based on performance.
Greedy NDD once again carelessly oversupplying newsagents – a once excellent magazine distributor slipping into destruction and taking anyone it can with it.
yes NDD is very,very,very bad