Smart Saver is a compelling yet unconventional free newspaper. There are no stories, opinion pieces or photos one usually finds in a newspaper. Smart Saver is 100% advertisements, coupons to be precise. The copy I picked up today from a City Convenience Store in Sydney is the first I have seen. Eight pages of coupons from national businesses through to local business for products ranging from fast food to dry cleaning. Backing up the print edition is access to the coupons online.
What is interesting is that Australians are not known for their use of coupons – but, hey, we were not known for our love of fast food a few decades ago.
The distribution model through the convenience stores is also interesting – particularly their branding of the newspaper under the masthead.
There is also a very similar thing available in melbs western suburbs,some newsagents in that area do carry it-