We are using the FiFi and Dora partworks released this week to headline a pitch for school holiday attention – this is the first wee of a two week break for schools around us. We have the stock front of the shop in a high traffic area – near our other partworks which continue to sell well.
I am not sure if the TV spend has increased or I am watching more TV but I am seeing more partworks ads on TV than I can recall in years. That these are tagged exclusively to newsagents is fantastic – I smile every time when I see an ad.
The efforts of Gotch and Bissett Magazines to ensure we have enough stock to promote these well is appreciated.
Mark,
It’s a crying shame that we have had to take back or take off the shelf about 20 of the folders for Fifi so far because of the flimsy hinges. I hope this fault dosesn’t detract from future sales of what is a great part work.
Same here with the hinges, we have had many complaints about the poor quality of the product.
Vaughan
Yep, same problem here as well.
Not a single complaint at my shop. I was out there today and we’ve sold plenty with no returns.