Sales of the various Just titles are flat in some areas and falling in others. Such is the impact of all manner of websites offering more timely service. I took a look at the sales after noticing less browsing on Saturdays – the busiest browsing day of car, bike and parts related titles in my newsagency. I talked with several others yesterday and their sales figures match mine.
I am not complaining. I see it an inevitable change. The challenge is to respond to change over here by driving change elsewhere. Car and related title browsing was habit based for decades. We need to replace the traffic with other habit based business. This is why I and others are focusing on art supplies, ink and toner, beefing up home office coverage and partworks. All are currently strong categories – a strong presence will deliver good habit based traffic.