We get offered different products at our Sophie Randall Cards and Gifts shop compared to the newsagency. Take for example, this from the Dog birthday card. It is part of a range we have never seen before in the newsagency. We have the range in the gift shop and it is selling well. People like that there are sympathy cards for a pet which has died as well as birthday cards for a dog or cat.
Okay, these cards may seem odd to some – our customers are happy knowing the range is there.