I wonder if Australians are done with Paris Hilton. I ask because sales for Who in my newsagency this week are the lowest I have seen in months for the first two on sale days.
It was a comment from a customer yesterday which made me check. I overhead one girl talking to a friend who picked Who up to purchase, don’t get that, who wants to read about her, she said.
We are promoting Who in the usual way, co-locating in the regular display as well as in a high traffic area at the front of the shop. Sales of other titles are steady so what is happening with Who is unique to that title. Of course, there could be other reasons but I would be interested to see sales data nationally for this issue. Maybe we are over Paris Hilton. Not a bad thing I’d suggest.
On Who itself, the redesign looks great.
Yes Mark our sales of Who are lagging behind previous weeks. We are also finding AWW is also very slow this month.I’d put it down to overexposure of the Hewitts with what must be their 30th magazine cover this year.