The Arizona Rebublic reports that American Greetings (parent company of John Sands) has launched a line of greeting cards around the humor and a cartoon likeness of Ellen DeGeneres. What I found interesting in the report was this:
Pat Sandy, program director for humorous-card planning at American Greetings, said the 32-card Ellen line is a result of extensive humor research that found women buy the majority of greeting cards, and those women are attracted to humor that is reality-based and inclusive.
While we know from Australian research that women buy most greeting cards in Australia, I would be interested to find out what Australian women look for in a humor based card because, frankly, most of what we have is American and UK designed product.
The DeGeneres line of cards can be seen here. Given the popularity of her show on Foxtel I’d expect to see the cards available here.