Spinners are a nightmare in retail. They block sightlines and can make a store look messy. We removed several last year and vowed we would not bring in. All we kept were two sticker spinners – which work a treat. Two months ago we relented and agreed to a trial – for the activity books spinner in the photo. These activity books are performing better in terns of sell through, return of floor space and return on investment than half the magazines we carry.
We have carried activity books in the past but without the success of this range.
We have looked at whether we could locate the range elsewhere and remove the spinner. The challenge is that the spinner itself allows us the ability to move the product. For example, is school holidays we located it near our activity table, during the Tax Time Bonanza! sale, it is near that display … and so on. Watching customers as they browse and buy off the spinner, it is clear that it needs to be in a high traffic area. So, the spinner stays for the moment, for as long as we see a commercially viable return.