We have followed the GNS Mid Year Sale with the newsXpress Tax Time Bonanza! sale. The range of products is quite different. The Tax Time offer has more branded product. It also extends my range into areas where newsagents have been weak. I particularly like that I have a paper offer which is not matched by Australia Post, K-Mart and others as happened with the GNS sale.
We have a long table on our dance floor with all the products. Traffic is being driven by the promotional flyers distributed around the centre and at the front of our shop.
This is the second of these two page flyers we have distributed under the newsXpress banner this year. The regular pitch of stationery in these flyers is important, in my view, to re-educating consumers about newsagents, particularly newsXpress newsagents, and the stationery range and price offers – built around brand name product.