Boys of all ages love to browse Mad magazine (yours truly included) so imagine the shock to find this issue wrapped in plastic. No, it not is full of adult images, they have sent two free issues with this current issue.
While the freebies are a nice gesture, the plastic bagging will hurt sales, or lead to trash, since Mad is highly browsed.
The best alternative I can think of would be to have the giveaway product at the counter and a sticker on the cover promoting this. At least browsers would be satisfied.
Mark,
all bagged mags should be banned by Newsagents, only stock under special circumstances. Surely they could glue them back to back as many mags are presented this way.
gerard you are right. The sooner newsagents show their strength in ways like this the sooner we are taken more seriously.
Hi Guys,
You know if you split the bag and flog it on ebay you’ll get twice the return !! If we do this often enough that should kill the practice. Yesterday, I received a “fishing pack” – 3 mags for 7.95 – well I’ll get at least $4.00 each on ebay for these.
cheers,
Phil