How is this for a bit of nostalgia? John Klemm from Mildura send me this magazine header which he has had in his newsagency for around twelve years. At Tower Systems we started creating these personalised magazine headers 15 years ago as a serving to our software customers. They were the first of their kind, long before the marketing groups and MPA got into the space. We created these headers for around 150 newsagents.
The idea behind the headers was to help customers differentiate between the sea of titles in newsagencies. From a software perspective we used the provision of the headers to drive better category management and title placement in Tower newsagencies. We saw this as an appropriate way for us to engage with our customers and demonstrate how point of sale software can be more than a glorified cash register.
The header for Small Business which John sent me last week has held up well compared to some of the headers I see in newsagencies today. It certainly says something about the quality of the computer printer and ink we were using at the time.