Never have I seen such excitement around a new range than I have seen with this Treasures range from For Arts Sake. We put this tall spinner of regular size cards and a small counter top spinner of gift cards into our new Sophie Randall Cards and Gifts shop last week and the reaction has been immediate.
While I was reluctant to bring in a spinner to what has, until now, been a spinner free zone, it is the best way to display the pop out cards. Browsers can easily see what they are buying without having to handle the product. Indeed, the spinner is one reason the interest has been so strong.
I was in the shop yesterday and was surprised at how many comments these cards attracted – particularly from women. They loved the detail and that they could browse the range without having to take each out to look at it opened.
The gift cards – not shown in the picture – are especially popular. The $4.95 price point is no barrier because, as one customer said, the card is part o the gift.
We did consider the Treasures card range for the newsagency but considered the card space there already at its peak in terms of range. Maybe in a few months we will fold out an existing range with this.
For the record, I have no stake in For Arts Sake. They have not asked me to write this post.
Wow, i love the look of these. A nice point of difference from For Art Sake.
My little sister had a birthday a few months ago and i noticed that the trend in cards appeard to be either that they were hand-made at home, or were purchased with the ‘hand-made’ look. Everyone seemed to try and have something ‘special’ or ‘difference’ about their card. These fit that bill perfectly.