As the stats in the graphic show, Glam.com is hot. According to commentators, Glam is not the #1 internet site./network visited by US women. Venture Beat has a full story about Glam and its success.
One must ask if Glam is the women’s magazine of the future? Is this what will replace Madison, Cleo, Cosmopolitan and Marie Claire? While just about everyone reading this will say no, the visitor stats to the Glam website speak for themselves. 17 million in a month is amazing readership.
The key to the success of Glam appears to be the 350 magazines, websites and blogs make up its content network. This provides content diversity.
Glam is demonstrating that here is an online audience and that advertisers want to connect with that audience. This will, naturally, see some advertising migrate from print media which targets the same audience, to online and, specifically, Glam.
Newsagents ought to take a look at Glam and compare it to magazines on their shelves. It is another reason newsagents need to be investing resources in navigating to the newsagency of the future.