Alpha magazine comes with a free Cadbury Boost bar this month. For a $2.50 magazine this is an excellent value giveaway – not that Alpha needs such a promotion to kick sales along. My only beef is the adhesive used to hold the Boost bar in place – they’re falling off.
Mark
You’re one of the lucky ones. We never received them. Was this a metro only promotion or exclusive NewsExpress?
Vaughan
Odd. It may be suburban newsagencies. Not aware of any marketing group connection.
We did not recieve them either.
Regional areas get stood up again!
And as for the adhesive, this seems to be a problem with many giveaways attached like the boost bar. Publishers need to source an alternative to ensure quality control.