I wonder if Krystal, the girl who has almost single-handedly made Zoo Weekly the roaring sales success that it is, is taking a pay cut like newsagents do each time they do these half price deals. I suspect not. While the publishers will tell is that the half price deals are an essential part of their strategy and that newsagents benefit from the sales, the reality is that all stakeholders ought to participate including the talent.
I have Zoo in two locations, one a high traffic high cost location. These half price deals make the title loss making that week and they do not lead, in my newsagency, to sufficient flow-on sales growth to justify the deal.
That said, Zoo is successful and Krystal is the most valuable (and used) cover girls launched in the last year.
They definitely are a pair of winners!
what pay cut?.We pay approx $3 sell for $4 normally.$1.95 issue we pay approx.97 cents sell for $1,95 .Usually sell 20-30 % more of discounted issue .Is the reduced price (97cents ) only for nsw newsagents or our group?
Not sure what you mean Joe.
sell mag 3.95 cost 2.96 margin 99cents
sell mag 1.95 cost 0.97 margin 98cents
no pay cut.
sell mag 3.95 cost 2.96 margin 99cents
sell mag 1.95 cost 0.97 margin 98cents
no pay cut.
sell mag 3.95 cost 2.96 margin 99cents
sell mag 1.95 cost 0.97 margin 98cents
no pay cut.