This 7-Eleven store in one of the skyway malls – kilometers of above the ground walkways connecting buildings and public transport i Hong Kong – has a great range of magazines. Probably the best range I have seen in a 7-Eleven anywhere. Magazines are in the window and draw good attention.
This store is different to where we see c-stores place magazines in Australia. Also, Australian c-stores do not have this range. The display in this Hong Kong store is U shaped and they have, I am guessing, around 200 titles – more than I expected.
For some newsagents this could be their newsagency of the future? A smaller but more efficient convenience offering with magazines a key category but other products also drawing traffic and providing margin balance.
While some Australian newsagents already play in this space the execution, I suspect, is not as structured as this store in Hong Kong.
“kilometers of above the ground walkways”. That’s some damn tall buildings.
Jim,
I think you may have misinterpreted Mark’s words. There are kilometeres of walkways. And those walkways are “above ground”.