NSW newsagents are lucky that the legislation under which they operate lottery and instant scratch ticket games explicitly prohibits the use of credit cards for the payment of these products. This serves as a barrier to the sale of the products online. While it’s easy for NSW residents to purchase Tattersalls and others products online, the lack of marketing in NSW means uptake will be much slower than elsewhere.
Newsagents invest prime real-estate promoting lottery brands and without a share of online sales (except for Queensland for a limited time) recognizing this development and promotion work, we are naturally concerned about the aggressive online moves by some lottery companies.