For the last two years we have run a co-location strategy with weekly magazines – placing them in a second location for the first two days of their on sale period. Ben Kay, manager of my newsagency feels that Take 5 and That’s Life will be as successful without this additional front of house support. I disagreed initially but now I reckon that Ben may be onto something for these titles. So, we are leaving Take 5 and That’s Life in the body of the shop. We’ll measure their sales and the sales of titles near them. The risk with co-location is that you may get fewer add on sales since the customer does not enter deep into the store. I’ll report back how this goes.