Zoo Weekly was announced as magazine of the Year and Magazine of the Launch of the Year last night as voted by newsagents.
Zoo is proving to be a good add on sale – to newspaper purchases especially. Basket efficiency is helped in our case by a great stand the folks at Zoo organised for us – this has been placed next to our newspapers. I think the key is to get Zoo away from Picture, People and similar publications as they seem to be browsed by different consumers.