At least one division 1 and six division 2 winners in Saturday night’s Lotto draw bought their tickets online.
I say “at least” because Tattersalls does not indicate if winners purchased online. The data I have is from the Golden Casket office. I wouldn’t be surprised if they stop publishing the number of prizes won through internet sales – especially if newsagents and other retail lottery agents step uyp their pressure against Tattersalls and other lottery businesses driving sales from the retail channel to online.
The belief in luck being what it is, the win on Saturday night will drive online lottery sales.
The graphic is from the Tattersalls website. There is no doubt about their desire to drive lottery sales online. As a lottery retailer, one who invests significant real-estate, labour and management time in supporting their brand, I’d prefer that they equally supported their retail network and offered a way for m to share in the mutual success of the online venture.
Came across this today. There have been quite a few online winners lately (div 1).
I wonder if this indicates a large increase in online sales.
It would be interesting to see the figures, and possibly very scary.