The Age and Tattersalls have banded together. Anyone purchasing a Tatts card gets a four week weekend subscription to The Age free.
As a retail only newsagent it is frustrating that I may lose some of my Saturday and Sunday sales of The Age. What is in this for me?
Since this promotion is really about boosting Tatts Card sales I’d like to see a robust reward for newsagency employees who make this campaign a success.
As the promotion currently stands I would not expect a big uptake. We will promote it through posters and brochures as required but the feeling among our team is that connecting The Age with Tattersalls products is not the best cross promotion they could run.