In 2004 ACP Magazines made the first move to cut newsagents out of long term supply arrangements with key petrol outlets. Just under 1,000 newsagents lost revenue as a result. Some other publishers subsequently followed ACP. Now, almost three years on, we see magazines getting moved in major petrol outlets and while top selling titles may still be doing okay, the magazine category overall has suffered. While no one will agree it would be good to access sales data to understand the impact beyond individual publishers. The previous newsagent supply arrangement was better for the category – maybe publishers will realise this when they discover how far from the traffic in some outlets their product is being moved.